"Conceived in 1996 by Austrian artist Friedemann Derschmidt Permanent Breakfast is part game, part reality show and part gastronomical event. Its rules are very simple: one person invites other persons to breakfast in a public space. The guests commit themselves to organize another public breakfast with different persons in a different place as soon as possible, and so on and so forth. Following the snowball principle, there would be 1.6 mio. people publicly breakfasting no later than on the tenth day." via