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If a cow is given a name by her owner, she generates more milk than a cow that’s treated as an anonymous member of the herd. That’s the conclusion of a study done by researchers at Newcastle University in the UK. “Placing more importance on knowing the individual animals and calling them by name,” said Dr. Catherine Douglas, “can significantly increase milk production.”

 

Building on that principle, I suggest that you give everything in your world names, including (but not limited to) houseplants, insects, cars, appliances, and trees. It will help you get more up-close and personal with all of creation, which is an effective way to cultivate pronoia

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—	Astrologer Rob Brezsny in his book PRONOIA Is the Antidote for Paranoia: How the Whole World Is Conspiring to Shower You with Blessings.